Monday, March 3, 2008
Start by asking customers about their pains. Gather information on how to solve those worries and concerns. Be the expert who educates people on how they compare to their peers and the best ways to overcome their obstacles. The more prospects you inform how to solve their problems in general, the more will hire you for the specifics (PKM, 27).
Posted by The Two of Us at 1:19 PM
Sunday, March 2, 2008
How do you get started as a guru? First, understand that generating new clients is an investment and should be measured like any other investment. Next, quit wasting money on ineffective means like brochures, advertising, and sponsorships. Rather than creating a brochure, start by writing “how-to” articles. Those articles turn into speeches and seminars. The best marketing investment you can make is to get help creating informative Web sites, hosting persuasive seminars, booking speaking engagements, and getting published as a newsletter columnist and eventually, a book author. (P.25-PKM)
Posted by The Two of Us at 9:39 AM